Proverr Performance helps you shift your focus from solely marketing metrics to crucial business growth metrics. By defining your top business objectives as KPIs/Conversions to track, these are highlighted for you. The dashboard integrated these growth indicators with your marketing efforts, providing clear visibility of overall business objectives like revenue, profit, and customer lifetime value. By aligning your marketing strategies with these broader goals, Proverr Performance ensures you’re optimising for the outcomes you need.
In the era of increasing user privacy expectations and phasing out third-party cookies, Proverr Performance recommends the CRM platforms (such as HubSpot) to effectively capture, and use consented first-party data. This data is critical as it’s unique to each business and provides valuable insights into customer behaviours and preferences. These insights are then used to predict outcomes, personalise customer interactions, and optimise campaigns for the best possible returns.
Proverr Performance goes beyond tracking conversions. We can help you assign specific values to each conversion based on the unique KPIs and goals of your business, such as revenue, profit margin, or lifetime value. Using this focus on your highest-value conversions, you can maximise profitability and achieve more sustainable growth.
Proverr Performance is more than just a dashboard – it helps drive organised communication. By providing clear, actionable insights into how marketing initiatives contribute to overall business growth, it fosters a culture of data-driven decision-making across all levels of your organisation.