No Gap Surgery – Healthee Care
Lead Generation Marketing Stack. From website build, to digital ads and performance tracking.
No Gap Surgery was set up as the “other side” of Self Pay Surgery, designed for Silver or Gold tire health fund contributors, looking for hip or knee replacements.
Healthe care Surgical pro-actively sought deals with 3 Australian private health funds, HCF, Medibank Private and NIB where the surgeons and the individual Healthe care hospitals combined forces to provide patients with Zero out of pocket expenses for knee and Hib surgeries.
The original website was built on an outdated craft CMS and had a contact form which did not load properly. More than 8 months after launch not a single contact was made, and the client asked for help and a new approach.
What we did:
This has become a case study for the importance of a solid WordPress website as the foundation for a lead-generation marketing stack. The new website is ranking more highly in organic search with a year-on-year increase in organic traffic of X%. The Meta and Google Ads conversions are tracked, as are all the locations and enquiries on a single Proverr Performance Dashboard.